The Three Waves of Big Change
This post explains how a new trend grows over time and shows readers how they can use it today.
The hook
Point to a big past event and say it started three main waves of change.
Structure
Past event hook -> Name wave 1 and wave 2 -> Introduce wave 3 -> Reassure the audience -> Show examples by job role -> End with an inspiring closing thought
The Start of the Trend
Mention a key event from a few years ago. State that it sparked three waves of change.
The First Two Waves
Briefly describe wave one when people were just playing around. Next, describe wave two when experts started building early products.
The Wave for Everyone
Introduce wave three, which is happening right now. Tell the readers they are not late and that this wave is built for them.
Practical Examples
Group your tips by different types of people or roles. List three short things each group can do today.
Inspiring Wrap Up
Contrast how things started with how they are today. End with a warm, encouraging message.
Tone
Encouraging, clear, friendly, and inspiring.
Best for
Showing people how a major shift or new technology helps them right now.
The original post
Two years ago, when ChatGPT launched and I didn’t realize it but it started the three waves of AI adoption. - The first wave was curiosity. We were all testing it out. Fixing grammar, writing essays, seeing what this thing could do. - Then came the second wave, the second wave was creation. A few people saw the real opportunity to build AI-native products. That’s where companies like Chatbase, Lovable, and Clay were born. And now we’re in the third wave. - And now we’re in the third wave. This one’s for the rest of us. Marketers, operators, founders, sales teams, anyone ready to work with AI instead of watching it happen. People who can finally use these tools to build their own AI workflows. I want you to know something: you’re not late. You’re right on time for the most important wave, the one that gives everyone the power to build. In this post, I’ll show you what you can build with Chatbase, and who to follow if you want to go deeper into this new world of AI tools. - Support teams: With Chatbase, you can build an AI agent trained on your help center, docs, and internal systems. It can: - Handle invoices, refunds, and subscription updates through Stripe actions - Answer FAQs using your Notion or knowledge base - Push updates straight into Slack - Escalate only the tickets that truly need a human with Zendesk That means your support runs 24/7 no burnout, no backlog. - Sales teams: Sales can finally build their own AI agents too. Train an agent on your product pages, playbooks. It can: - Qualify leads right in chat - Book demos automatically through Calendly or Cal.com, Inc. - Marketing teams: Marketing doesn’t just create content anymore, it can use AI to discover it. With Chatbase, you can build an agent that: - Analyzes support conversations to find new blog ideas and ad angles - Turns FAQs into SEO posts automatically Spots what your customers actually care about and helps you write for it That’s the third wave. Two years ago, we built AI products. Today, we build with them. You’re not late, you’re right on time for the wave that gives everyone. superpowers.