Share What You Built And Why It Matters
Show people a simple tool you built for yourself and explain why everyone in your field needs to do it too.
The hook
I am starting a new phase at work, so I built a tool to help me using tech.
Structure
Life update + Tool reveal -> List of features -> The big lesson for others -> How my team does it -> Easy entry point -> Comment for the guide
The Personal Update
Share a quick life or work update. Then name the simple tool or system you just made to get ready.
What It Does
Use bullet points to list three to five simple things your new tool helps you see or do.
The Big Lesson
Stop talking about yourself. Tell the reader why this matters for their own job or goal.
Proof From Work
Show how your team or business puts this idea into practice every day.
Encouragement
Remind people they do not need fancy degrees or lots of fans to start right now.
Call To Action
Ask readers to type a single word in the comments if they want you to send them the steps.
Tone
Friendly, clear, bold, and helpful.
Best for
Showing off a new habit, tool, or process you built and teaching others why they should try it.
The original post
I'm coming back from maternity leave very soon. And the first thing I did was build myself a LinkedIn content dashboard. Using Claude. It has everything: — Every post I've ever written — Impressions per post — Hook patterns that actually worked — Keywords that drove reach — Insights on what to do more of I wanted to walk back into work knowing exactly what works and what doesn't. But here's the bigger point: Every person who works at a company should be doing this. If you're not building your personal brand, you're leaving the most powerful marketing channel completely unused. Not ads. Not campaigns. You. At Chatbase, every single person on the team is experimenting with content right now. Not because they have to. Because we have the tools to do it. And we know it works. You don't need a marketing degree. You don't need 10k followers. You need to show up, say something real, and understand what lands. Employee branding isn't a nice-to-have. It's the strategy. If you want to build something like this for yourself, comment "dashboard" below and I'll DM you exactly how I did it. See you all very soon.