How Top Companies Grow Fast
You share a list of fast-growing businesses, explain why they succeed, and show how your own product follows the same rule.
The hook
Share a list of top performers in your field and add a big stat about their success.
Structure
Big numbers -> Two real examples -> The main rule -> How your business uses it -> A bold prediction
Big Numbers
Name a group of top performers in your field and share a big stat about their success.
Standout Examples
Pick two specific examples and briefly explain what made them win so fast.
The Core Rule
State the simple rule or secret that makes all of these examples work.
How You Do It
Show how your own business or product uses this exact same rule.
Final Takeaway
End with a bold thought about who will win in your field.
Tone
Confident, clear, and practical
Best for
Showing why your product works by comparing it to huge success stories.
The original post
Here's the list of the top 20 AI PLG startups that I've been tracking this year: Combined, these companies are worth $80B+ and most didn't even exist 3 years ago. Two that stand out to me: Cursor hit $1B+ ARR after launching in 2022. That's faster than almost any SaaS company in history. They went from 0 to a $29B valuation in under 3 years by doing something simple: letting developers try the product immediately. No sales calls, no demo requests, no back and forth. You just use it, and if it works for you, you pay. The product does all the selling. Lovable is the same story. They raised at a $5B valuation with $100M ARR, and they're only 2 years old. They basically turned coding into a conversation. There's no learning curve, no technical barriers. You just describe what you want to build and it ships. PLG works when the product is so good it doesn't need explanation. Every company on this list follows the same playbook. They have a free tier that delivers a lot of value and tease the capabilities of the premium tier. Setup is super quick and there's a natural path to upgrading when you hit limits, but you're already convinced by then because the product already solved your problem. That's exactly what we did at Chatbase. You can build an AI agent for customer support in less than 5 minutes, and there's no need to talk to sales or sit through onboarding sessions. You try it, it works, you upgrade. I think the companies that win in AI won't be the ones with the best sales teams or the biggest marketing budgets. They'll be the ones where the product is so obviously useful that customers basically sell themselves on it.