How to Win on a New Channel
This template helps you share simple steps that grew your business so others can do it too.
The hook
State a big result you got from a site or tool, tell who you are, and promise to show the steps.
Structure
State a big win -> Introduce yourself -> Give numbered action steps with examples -> End with a simple wrap-up thought.
The Big Result
Start with a big win you got from a new tool or site. Say who you are and promise to share how you did it.
Step 1: Teach People
Explain why helpful guides work better than ads. Give examples of common questions and places to share answers.
Step 2: Use the Same Words
Show why using the exact same description everywhere helps people and search tools remember you.
Step 3: Stay in the Open
List public sites where people can find your work. Explain why private notes do not build your brand.
Step 4: Join the Conversation
Explain why getting mentioned next to famous names helps you grow. Show how simple chats build trust.
Step 5: Keep Posting News
Tell readers to share every new feature in simple terms. End with a short thought on long-term growth.
Tone
Friendly, direct, and clear
Best for
Sharing growth tips and marketing lessons on social media
The original post
We turned ChatGPT into one of Chatbase’s top acquisition channels. Hi, I’m the marketer at Chatbase and ChatGPT happens to be one of our best conversion channels. Here’s how you can too. 1. Be everywhere people explain things. Models learn from explanations, tutorials, and comparisons. If your product keeps showing up in sentences like: “How to build an AI chatbot with [your tool]” “Alternatives to [your tool]” “Using [your tool] for customer support automation” …it becomes statistically tied to those topics. That’s why Intercom, Notion, and Figma always appear, their names show up thousands of times in well-written, context-rich explanations. So: write educational content, not just promotional fluff. - Get others to write comparisons. - Publish clear docs. - Encourage Reddit threads, - Product Hunt discussions, and - YouTube demos. You’re not chasing backlinks, you’re teaching the internet your name. 2. Use strong, consistent language. Models pick up on patterns. If you describe your product with fifty different taglines, you diffuse its meaning. If everywhere says: “Chatbase helps companies build AI agents for customer support,” then those words become fused inside the model’s neural map. Language consistency = semantic strength. You’re not writing for SEO. You’re writing for statistical memory. 3. Show up in public, not private. ChatGPT can’t read your Notion workspace, your PDFs, or your Slack. It can learn from: - Public blog posts - YouTube captions - Reddit threads - Product Hunt pages - Hacker News and X posts Basically, anywhere Google can see you, ChatGPT can learn from the same surface. The open web is where AI’s memory forms. Be part of it. 4. Get discussed in third-party contexts. The model gives more weight to cross-references. If people mention your product alongside others, “I compared Chatbase and Intercom.” “Here’s why Chatbase works better for small teams.” it learns your place in the ecosystem. That’s how products become “anchored” in categories. You don’t need a PR team, you need conversations. 5. Keep feeding the internet new language. Every launch, every feature, every integration is a new semantic anchor. “Chatbase launches Stripe integration for AI Agents handling billing support.” That one line ties you forever to “AI Agents,” “Stripe,” and “billing support.” The internet may forget fast, but language models never really do, they remember the distribution of meaning.