Focus On The One Thing That Matters
Show people how your small team gets big wins by focusing on just one main number.
The hook
[Small team size] serving [big customer count]. Here is how we do [topic].
Structure
1. State impressive proof and topic. 2. Name the one main thing you track and what you ignore. 3. Explain why this main thing proves your work is winning. 4. Show what you do when that number goes down. 5. Explain how all your actions connect. 6. End with a strong summary thought.
The impressive start
State your small team size and big results to catch attention. Then introduce your main topic.
The one main focus
Name the single number you track above all else. List the normal things you ignore.
Why this works
Explain how this main focus shows if all your other work is actually going well together.
What to do next
Tell readers the exact list of actions you take when that main number drops.
The big picture
Show how doing those simple actions helps every other part of your work succeed.
The simple lesson
Wrap up by telling readers to check this one key thing today.
Tone
Confident, plain, helpful, and direct.
Best for
Sharing a simple strategy that beats complex advice.
The original post
We're 15 people serving 10,000 customers at Chatbase. Here's how we do marketing We track one metric above everything else: direct search volume. Not SEO rankings. Not ad clicks. Not influencer reach. - Direct search. When someone types your brand name directly into Google, that's the result of everything working together. Your social posts, your content, your community presence, word of mouth. All those separate channels you measure individually? Direct search shows you how they combine. When direct search drops, we know something's wrong across channels. It means our social presence is weak. Brand mentions are down. We're less visible in conversations where our audience hangs out. - That's when we go aggressive. More posts on LinkedIn. More engagement on X. More helpful answers on Reddit. All of this feeds into everything else. Better social presence influences AI search results. More brand mentions improve Google rankings. Higher visibility makes ads perform better. Everything connects. Your SEO doesn't live in isolation. Your ads don't work alone. Your content marketing isn't separate from your social strategy. They all feed direct search volume. So do your socials and check direct volume. That's your real marketing scorecard. ps... I just love this billboard we put up this summer in SF.